The SECRET to good video content at home
- SamaraAlam
- Jun 11, 2022
- 2 min read
A guide on how to create the best quality content at home for your brand.
Creating good quality video content at home may not be easy! Follow these tips to improve your video content for your website and social media such as TikTok, Instagram, Facebook, Snapchat, Pinterest, and more!
1. Lighting, lighting, and LIGHTING!
The difference between low-quality and high-quality content is LIGHTING.
Take a look at this picture below for reference.
The biggest problem with bad content is lighting. Lighting is even more important than the camera you use! A less expensive camera with good lighting will always beat an expensive camera with bad lighting.
How do I get good lighting?
1) Sunlight. There is no better lighting than direct sunlight!
2) LED Lights. Check out this affordable LED Lighting option from Amazon.
2. Be energetic and fast-paced.
Whether you're shooting a product focused video or talking in the video itself, make sure your videos aren't boring. Platforms like TikTok are all about fast-paced, attention grabbing videos. Don't be slow, lack energy, or seem tired!
This is reflected into your editing too. Don't waste time between clips, edit simple, to the point, and quick.
3. Use a good video-editing software.
Video editing software can help you transform your unprocessed footage into something spectacular. Typically, people use Capcut, TikTok Editor, and iMovie.
If you want great content, consider investing in Final Cut Pro X or Adobe Premiere Pro. They're much simpler to use than you think! In my opinion, Final Cut Pro X is even easier to use than iMovie.
When selecting a video editor, keep the following features in mind:
• Scene transitions
• The ability to add text to video
• The ability to cut and crop films;
• Changing the aspect ratio and video dimensions
• Filters and overlays
4. Sounds
Audio is just as important as the visual quality for good content, especially for TikTok and Instagram Reels!
A great way to find trending sounds is to follow accounts on TikTok that post trending sounds. Simply search up "Trending Sounds" on TikTok and find accounts posting those sounds. Then, you can save the videos and add them into your videos either in the TikTok app or on in your editing software.
You can also select from TikTok's own promoted song collection, but these may not be the most up to date or unique.
If you're a brand, make sure that your sound is royalty free and available for commercial use!
Outsource your content!
Creating high-quality content at home can be hard and time-consuming. Don't be afraid to outsource your content from UGC creators, photographers, videographers, and influencers. If you want to some explore some options, check out my UGC portfolio here!
I offer various product photography and videography that come already filmed, edited, suitable for commercial use, and optimized for your platform.
Contact me at (samaraalamwork@gmail.com) for UGC pricing, content audits, or other digital marketing services. Book a free, no-obligation consult to discuss how I can transform your brand.
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